About / Meet the Team
Meet the Team
Good work comes from good people. Here is the team behind every strategy, campaign, and deliverable we produce.

Founder and Owner
Becca Abshire
Becca built this agency the same way she approaches everything else: all in.
She has earned a reputation for being a force in every role she has taken on, driven by a simple belief that good work comes from caring deeply, moving quickly, and outperforming expectations. That outwork-and-overperform mentality is not a slogan to her. It is the standard.
What she wanted to create was something more personal than what most clients are used to getting. In an industry that can often feel detached, overprocessed, or transactional, Becca wanted this agency to feel different. More invested. More human. More connected to the people behind the business. She leads with that mindset every day, bringing both intensity and heart to the work. Outside the office, she loves festivals, live music, and any setting with great energy and great people.

Marketing Manager
Trace Mannewitz
Trace has spent the last nine years in marketing, with experience shaped by startup environments in San Francisco, New York City, and Boston. Fast-moving teams, ambitious ideas, messy problems, big opportunities. That is the kind of work he knows best.
He tends to be at his strongest when there is something complex to untangle or something important that needs a sharper, more original answer. His instinct is to dive in, get close to the problem, and keep pushing until the right solution starts to take shape. That problem-solving mindset is a big part of how he approaches strategy, messaging, and growth.
Outside of work, Trace is a serious movie buff, spends time working on a novel, and loves snowboarding. There is a strong creative streak behind the strategy, which is part of what gives his work its edge.

Paid Marketing
Logan Mostashiry
Logan brings a rare mix of analytical discipline and real conviction to paid marketing. He cares about performance, of course, but what drives him most is helping brands, nonprofits, and mission-led organizations get traction where it matters.
A Business Marketing graduate from Colorado State University, Logan has spent the last five years building and refining campaigns across a range of digital platforms. His background includes ad creation, copywriting, optimization, reporting, and strategy development, but his real strength is connecting the numbers to the bigger objective. He understands that strong paid media is not just about spending efficiency. It is about momentum.
Raised in Denver, Logan has a grounded, thoughtful style that shows up in both his work and his personality. Outside the agency, he is usually chasing his next snowboard day, picking up a tennis match, reading sci-fi, scrapbooking, or spending time with his cat, Matcha. One day, he plans to trade Colorado for life abroad.

Head of AI and Web Development
Matthew Clark
Matthew has been building things for a long time. He got his start programming in middle school, first on a TI-86 calculator and then by tinkering in Game Maker Studio, where he quickly realized how much he loved problem-solving, automation, and figuring out how things work.
He earned his B.S. in Computer Science from Western Kentucky University in 2017 and has spent the years since building robust front-end and back-end solutions for clients and companies across a range of projects. His go-to tools include PHP with Laravel, TypeScript with Vue and Angular, CSS with a particular love for Tailwind, and AWS/Linux server environments.
What really drives Matthew is building things that work well for everyone involved. He cares about the technical side, of course, but he is equally focused on the experience people have when they use what he builds. Security, performance, and usability are always high on his list, and that mindset shows up in the quality of his work.

Web Developer
Brent Edington
Brent is a builder at heart. He likes structure, clean execution, and the kind of technical work that turns a good idea into something real, usable, and lasting.
He studied Computer Science with High Performance Graphics and Games Engineering at the University of Leeds. This background gave him both technical depth and a sharper eye for digital experience. Over the last five years, he has worked with businesses in fields ranging from H2A application management to insurance, helping them create web experiences that are dependable, intuitive, and thoughtfully developed. His expertise includes WordPress and Laravel, as well as Microsoft MTA certifications in HTML, CSS, and JavaScript.
There is also a distinctly creative side to how Brent thinks. He spent four years in the United Kingdom during his studies and has continued to explore more immersive forms of development by programming escape rooms and video games. That balance of logic and imagination gives his work a different kind of texture. Precise where it needs to be, but never flat.

Analytics Specialist
Anatoliy Grinberg
Anatoliy brings the kind of range that only comes from doing the work for a long time and doing it well.
With more than 16 years of experience in web development, technical project management, SEO, analytics, UI development, and systems optimization, he has a rare ability to zoom in and out. He understands the code, the structure, the workflow, and the bigger picture of what a business is actually trying to accomplish online.
That perspective makes him especially effective at turning ideas into websites and digital systems that are not just polished, but practical. Over the years, he has helped businesses improve performance, increase traffic, and streamline internal processes by combining technical depth with a strong grasp of marketing and user experience. He enjoys solving problems, simplifying complexity, and building things that work the way they should.

Sales/Account Coordinator
Aubrey Sutton
Aubrey is a Marketing and Finance student at the University of Louisville with a lifelong passion for marketing. Her interest in the field began at the age of nine when she started a stop-motion promotional video business, creating creative content for clients and discovering the power of storytelling and brand communication. Since then, her enthusiasm for marketing has continued to grow, leading her to pursue formal studies in both marketing and finance.
As a marketing intern, Aubrey brings creativity, curiosity, and a strong analytical mindset to every project. She is passionate about helping businesses connect with their audiences through innovative strategies and meaningful brand experiences, while continuing to expand her knowledge of the ever-evolving marketing industry.

Content Strategist
Andrea Brucker
Hi, I'm Dre! I'm a digital media generalist with a passion for creativity and strategy. Whether it's graphic design, videography, photography, copywriting, creator collaboration, or maximizing AI tools, I love diving into different areas to bring stories to life. Being a jack of all trades keeps me engaged and excited every day; there's always something new to learn or create!

Account Manager
Michelle Andujar
Michelle is a planner at heart. After more than a decade in marketing, she's built a career around bringing clarity to complexity. Her passion lies in transforming ambitious ideas into organized, scalable projects that teams can execute with confidence. She believes collaboration is the key to great work and strives to foster a culture of connection across every project she leads.
Based in Monmouth County, NJ, Michelle is a Jersey girlie through and through. Outside of work she loves live music, a cheesy romance novel, and spending time with her family.