AEO is answer engine optimization. When someone asks ChatGPT or Google who to hire, the AI writes one answer and names a few businesses. AEO is the work that gets your name into that answer.
Is that really where people are looking now? You may ask.
Well, in April 2026 Google put an AI answer at the top of 87% of the 500,000 business searches Peec AI tracked, and a year before that it was 57%.
AI can do most of the AEO work for you. The catch is that it makes everyone sound the same and people notice. Bynder had 2,000 people read two articles on the same topic. More of them liked the one AI wrote, until they were told it was AI, and then 52% said they felt less engaged with it.
That's the whole class. We use AI to do the AEO and we make sure it still sounds like you.
of the business searches Peec AI tracked had an AI answer at the top in April 2026, up from 57% a year before.
of people felt less engaged with an article once they were told AI wrote it.
